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Artarmon Showroom Transformation, Sydney

Located in Artarmon on Sydney’s Lower North Shore, this showroom transformation reimagines the display of premium natural stone within a refined architectural setting. The project was designed to highlight the versatility of natural stone across paving, wall cladding and architectural finishes, creating an immersive environment where designers, architects and homeowners can experience the materials in a real-world context.

Through carefully curated stone surfaces and detailed installations, the showroom demonstrates how natural stone can shape contemporary landscaping and architectural design. Large-format stone paving, textured wall cladding and feature stone elements are presented together to showcase the depth, colour variation and craftsmanship inherent in high-quality natural stone.

The result is a thoughtfully designed space that functions both as a showroom and as a source of inspiration for residential and architectural projects throughout Sydney. Each surface and material installation reflects the enduring beauty, durability and design flexibility of natural stone.


Artarmon Showroom Transformation is a striking commercial project in Artarmon, Sydney, demonstrating how premium natural stone can redefine a contemporary showroom environment. The renovation incorporates high-quality stone materials to create a sophisticated space that highlights both architectural design and product presentation.

In just one month (March – April 2025), we transformed a concrete shell into Sareen Stone’s new Artarmon showroom at 43 Herbert Street – a space where natural stone truly comes to life.

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Project by Sidgreaves & Co
Photography Bolt Media
Place Artarmon
Project Type Commercial
Builder Hyland Building
Category Commercial
Installer Long Reef Bathrooms & Green Coast Landscapes
https://sareenstone.com.au/wp-content/uploads/2025/07/Sareen-Stones-New-Artarmon-Showroom_main-image-1536x678-1.jpg
Team celebrating 2025 achievements, highlighting connection, craftsmanship and new beginnings.

Showroom Transformation

The showroom combines natural materials with industrial style, featuring timber slat walls, an exposed ceiling, and abundant natural light that highlights our premium stone collections. From Cathedral Crazy Paving underfoot to a striking multi-textured stone feature wall, every element invites hands-on exploration.

Dedicated Consultation Area

Designed with architects, interior designers, and homeowners in mind, the space allows visitors to touch and feel each stone, understand installation methods, and visualise real-world applications. Our custom display islands and dedicated consultation area create the ideal setting for material selection and project planning.

Immersive Showroom Experience

This immersive showroom experience celebrates the beauty and versatility of natural stone—limestone, travertine, and granite—across indoor and outdoor spaces. It’s a must-visit destination for anyone considering natural stone or porcelain tiles for their next residential or commercial project.

Build from excavation

We invite you to visit our showroom at 43 Herbert Street, Artarmon, to experience the collection firsthand. Whether you’re seeking inspiration or tailored advice, our team is available for personalised consultations to support you in selecting the perfect stone for your project.

Project Highlights

Natural Stone Showroom in Artarmon Sydney

The Artarmon showroom transformation brings together a curated selection of natural stone materials used across paving, wall cladding and architectural finishes. The displays allow visitors to see how different stone textures, colours and formats can be applied across landscaping, residential projects and contemporary architectural spaces.

By presenting stone applications in a realistic environment, the showroom provides designers and homeowners with a clear understanding of how natural stone performs across outdoor paving, vertical surfaces and integrated landscape design. The space demonstrates how premium stone materials can elevate both residential and commercial environments.

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TAKE US THROUGH THE INITIAL STAGES WHEN YOU WERE DESIGNING THE HOME.

We were very fortunate to work with the noted Southern Highlands Architect, Martin McGrane, on the creative design and layout of our home. Together with Martin, we created a beautiful, contemporary open plan home to enjoy with our family and friends.  This is our forever home.

Through a friend of ours, we came across an interior designer, and a beautiful outdoor material, the Cathedral Limestone, which we just fell in love with. We worked closely with Peta Daniel, Interior Designer from Daniel Baker Design, based in Sydney.  Which was wonderful, Peta just got us and what we were wanting to achieve in our home and helped us to make it a reality, in the selection of materials and finishes.

 

WERE THERE CERTAIN PEOPLE/PLACES THAT YOU TOOK INSPIRATION FROM WHEN DESIGNING/BUILDING THE HOME?

We were looking for a contemporary design, however, I didn’t want it to be too modern.  Inspired by a property in LA, that my husband came across, which we took some concepts from and added our ideas, and made it our own.

The LA contemporary look and detail leading into the house from the front door was something that we just loved.  Along with having one row of tiles that runs along the inside of the glass sliding doors leading into the living/dining room from the alfresco space was also a unique detail we wanted to include.

WHAT WERE SOME OF THE CHALLENGES YOU FACED THROUGHOUT THE BUILDING PROCESS?

The build started in February 2020, and with all the delays throughout COVID, material delays, supplier issues, constant rain, mud pools, you name it, we had it!  Encountering all the possible elements, it felt like we were living in gumboots most of the time during the build.  It took 3 years to build the property, and 8 months just to get the roof on!

We had a deadline for our home to be finished by, which was our daughters’ wedding, being held in March 2023.

There were delays happening everywhere, including issues and delays with the quarry who were providing the Limestone that was to be used in all the outdoor areas surrounding the property.  We had chosen Cathedral Limestone in an alfresco finish with a lovely organic distressed finish on the edge, that we knew would complement the other natural materials we were using.  Time was of the essence, and it came to crunch time and the quarry could not provide a guaranteed time of delivery.  We thought what a disaster!

 

TELL US ABOUT YOUR EXPERIENCE WITH SAREEN STONE.. AND HOW THE TEAM HELPED TO OVERCOME THE SUPPLY ISSUE WITH THE CATHEDRAL LIMESTONE.

Working closely with Michael Mastro, from Sareen Stone, he had been in constant contact updating me as best he could.  Then an alternative solution was presented, another Limestone of the same size and finish, with similar tones, which I hoped would work and arrive in time.  Sareen Stone had been behind the scenes working closely with another quarry, to create a new product ‘Lavarosa Anticato’, just for our project, so that we had a solution and were able to finish our home in time for our daughter’s wedding.

When the material arrived, we couldn’t have been happier.  We just loved the Lavarosa Anticato, and it worked so well with our colour palette, and love it even more than our previous selection.  We were over the moon!

 

DESIGNER COMMENTS:

Working with Kate and Eugene on this project was wonderful. They were passionate about the overall design but also the finer details and the interplay of the natural materials with the surrounding landscape.

It was very important that the natural material palette was harmonious, and that each element was both complementary and warm.

I’ve worked with Michael from Sareen Stone on a number of projects and have always been impressed with his professional advice and clear communication. The magnificent home warmly wrapped with the “Lavarosa Anticato” is simply stunning.   A beautiful project!

Peta Daniel, Daniel Baker Design

 

IN COLLABORATION WITH:

Interior Designer:  Daniel Baker Design, 0414 341 778
Architecture:  Martin McGrane Architects, 0412 242 253
Photography and short film:  Bolt Media, 0426 607 040